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Little Mix's Jade Thirlwall slams Microsoft after AI mistakes her for bandmate




They’re two of the biggest pop stars in the world, but Little Mix’s Jade Thirlwall and Leigh-Anne Pinnock have been involved in a bizarre mix-up this week, thanks to Microsoft’s robot editor.


The AI editor posted a story about Ms Thirlwall’s experience with racism on the search site MSN.com, but mistakenly used a photo of her bandmate, Ms Pinnock.


Ms Thirlwall flagged the error on her Instagram Story, writing: “@MSN If you’re going to copy and paste articles from other accurate media outlets, you might want to make sure you’re using an image of the correct mixed race member of the group.”


She added that this isn’t the first time that the two singers have been confused for one another.


She added: “This s*** happens to @leighannepinnock and I ALL THE TIME that it’s become a running joke … It offends me that you couldn’t differentiate the two women of colour out of four members of a group … DO BETTER!”





Microsoft

According to The Guardian, who first reported the error, the mistake was made by Microsoft’s robot editor, which MSN has been using over the last month.


The reason for the mistake remains unclear.


Speaking to The Guardian, a spokesperson for Microsoft said: “As soon as we became aware of this issue, we immediately took action to resolve it and have replaced the incorrect image.”









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Last month, Microsoft replaced almost 80 journalists and editorial workers with artificial intelligence systems.


Microsoft said: “Like all companies, we evaluate our business on a regular basis. This can result in increased investment in some places and, from time to time, re-deployment in others. These decisions are not the result of the current pandemic.”


However, the Little Mix-up suggests that Microsoft’s AI may not be as foolproof as the tech giant hopes…









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